What is Paid Search Marketing?
Paid search marketing is just as it sounds. You pay for some of the search marketing so that you don’t have to rely entirely on SEO. This allows you to control your spending on any online marketing budget using various advertising campaigns that are tailored to your goals and are measured continuously. This includes pay per click advertising as well as other systems. There are many PPC campaigns out there, including ones used by affiliates, the leading search engines and many of the top social networks, all of which can be used to target your demographic.
What are the Benefits?
Paid search marketing offers almost immediate results, but it has more benefits than that. You can enjoy a pay per click marketing campaign which could be up and running within one day, which will instantly get targeted web traffic flowing to your site. It’s one of the most immediate returns on your investment that you can ask for. You can choose to pause campaigns and resume them based upon your budget, or when you want to change up your keywords, offering you a phenomenal amount of flexibility.
When you’re trying to build your brand quickly, paid search marketing can help you get your name out there. It will get you in the top search results with the keywords and phrases that are most important to your business.
What is PPC?
This is the most popular form of paid search marketing. When you use a search engine, there will be some sponsored links at the top or right of the page. These have been paid for; bought by the advertiser using PPC or pay-per-click. What this means is that every time someone clicks this ad, the advertiser must pay a certain fee to the search engine that is hosting the advertisement. This is typically purchased on a bid-system. Ultimately what this means is that the person who is willing to pay the most per click will obviously get the higher rank when a particular keyword is searched – a case of “you-get-what-you-pay-for”. This system is what fuels Google Adwords and Yahoo! Search marketing among many others.
What is Affiliate Marketing?
Affiliate marketing is a successful way of getting leads and activity on your site by working with affiliate sites that have some sort of relevancy to what you are offering. In most cases, the affiliates will only get a fee if the site visitor performs a certain kind of activity on your site, such as filling out a lead form or making a purchase. This form of marketing can be a vital tool in getting more traffic and works well with SEO and other internet marketing campaigns.