What happens next?
With some sectors experiencing 80%+ mobile traffic, Google were bound to so something... and they did! In late 2015, they announced that to keep quality and relevant, they would now promote mobile site over desktop sites, when searched for via a mobile device AND they would penalise sites for not being mobile-friendly. They also hinted at the future of their fast-growing m. market (like www., only just for mobile sites) These new m. sites require independent marketing ie: their own adwords campaigns so in some sectors becoming the primary marketing tool for the business.
Read more