When starting or running a business we are forever needing to justify any decisions and expenses that may positively or negatively affect it. We need to weigh up the pros and cons and in the majority of instances try to seek the most cost effective route. Where is the value in spending money on a professional Graphic Designer and where can I find one suited to my needs?
But what are the ACTUAL benefits of using a professional Graphic Designer?
KNOWLEDGE – A professional designer has had significant training in design and marketing theory, principles and techniques. They should also have extensive practical training for the advanced software programs they use – such as Photoshop, Illustrator and QuarkXpress to name a few of the major ones used. The greater depth of understanding of these programs, the more high end techniques can be utilised.
EXPERIENCE – A profession graphic designer has years of relevant experience and a proven track record of quality work and satisfied customers. This should be clear on their website through credible clients and testimonials
PROFESSIONALISM/ TRUST – A professional designer is friendly, client focused and easy to deal with. They will complete work in a timely fashion for a reasonable price that is directly related to their level of value/experience. They have a reputation to uphold and value the client relationship.
UNDERSTANDING – A professional designer has a thorough understanding of the client’s needs and audience and what techniques will be most efficient and effective to use for each particular project. Successful design and client satisfaction relies on Interpreting briefs well and efficiently and a great understanding of design and marketing principles.
CREATIVITY – A professional designer has a great natural style and creative ability. A quality designer will be versatile to be able to create various styles to suit the clients preference and job needs. As well as just creating aesthetically pleasing work, a good designer will be creative in their techniques to make the design memorable, clearly focus on the message and make a connection.
ACCOUNTABILITY – A professional designer will be accountable for working towards client satisfaction and producing work that achieves the goal of the project. They will deliver the final files in a suitable quality and format. They will also retain a back-up of the master design files.
QUALITY – A professional designer will produce work that not only looks great, but clearly and effectively delivers the message of a project. A good designer is up to date on latest design trends and techniques and will continue to learn and improve their abilities.
WHAT ARE YOU TRYING TO ACHIEVE?
You need a professional graphic designer if:
Where can you find a professional Graphic Designer?
You already have! www.id-creative.co.uk