Google Marketing

ID Creative specialises in search engine optimisation for small businesses, this means that Google pretty much runs our life. And we often see businesses plough valuable time and effort into keeping up with their Facebook and Twitter counterparts, and spend little or no time on Google+ – Think about it! It’s Google, so ignore it at your peril!

Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients.

Because we focus a lot on Google SEO, we need to explain to our clients why their presence on Google+ is so important. People outside the industry tend to think it’s just another social network (and one that no one is using). This is far from the truth, and people are catching on to this, including your competitors.

Investing even a little bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business.

With search engine algorithms constantly evolving and becoming more intertwined with social media, where SEO stops and social begins is becoming blurrier by the day.

Google Search Visibility

Anyone who has something to sell would be crazy to pass up an opportunity to get their brand in front of qualified leads. Search engine optimisation is all about getting your website found by your potential customers, and Google’s got the majority of the market share when it comes to search. In Summer 2014, Google launched “Google My Business” to consolidate into one easy-to-use dashboard so that small businesses can upload information, graphics and even video to their potential customers.

Google+ Marketing

Since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new, integrated approach called Google My Business.

The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.”

Think of it as a kind of rudimentary CRM platform for small businesses (SMEs).

We think that this represents an impressive new commitment (or re-commitment) to local and the SME market by Google.

Google is trying to streamline and make clearer the process of managing local business data, reviews and social interactions across its many sites. Google calls it “a free and easy way to find and connect with your people, wherever you are” (see video below).

 

 

Google Adwords

ID Creative offer a number of paid search marketing solutions for businesses of every size. PPC (pay per click marketing) strategies can help you attract the right clientele to your website. Our specialists will do the keyword research for you and help you manage all of your campaigns to effectively manage your advertising budget to its maximum potential.

What is Paid Search Marketing?

Paid search marketing is just as it sounds. You pay for some of the search marketing so that you don’t have to rely entirely on SEO. This allows you to control your spending on any online marketing budget using various advertising campaigns that are tailored to your goals and are measured continuously. This includes pay per click advertising as well as other systems. There are many PPC campaigns out there, including ones used by affiliates, the leading search engines and many of the top social networks, all of which can be used to target your demographic.

What are the Benefits?

Paid search marketing offers almost immediate results, but it has more benefits than that. You can enjoy a pay per click marketing campaign which could be up and running within one day, which will instantly get targeted web traffic flowing to your site. It’s one of the most immediate returns on your investment that you can ask for. You can choose to pause campaigns and resume them based upon your budget, or when you want to change up your keywords, offering you a phenomenal amount of flexibility.

When you’re trying to build your brand quickly, paid search marketing can help you get your name out there. It will get you in the top search results with the keywords and phrases that are most important to your business.

What is PPC?

This is the most popular form of paid search marketing. When you use a search engine, there will be some sponsored links at the top or right of the page. These have been paid for; bought by the advertiser using PPC or pay-per-click. What this means is that every time someone clicks this ad, the advertiser must pay a certain fee to the search engine that is hosting the advertisement. This is typically purchased on a bid-system. Ultimately what this means is that the person who is willing to pay the most per click will obviously get the higher rank when a particular keyword is searched – a case of “you-get-what-you-pay-for”. This system is what fuels Google Adwords and Yahoo! Search marketing among many others.

What is Affiliate Marketing?

Affiliate marketing is a successful way of getting leads and activity on your site by working with affiliate sites that have some sort of relevancy to what you are offering. In most cases, the affiliates will only get a fee if the site visitor performs a certain kind of activity on your site, such as filling out a lead form or making a purchase. This form of marketing can be a vital tool in getting more traffic and works well with SEO and other internet marketing campaigns.