App Design
“8 Million people in the UK access the Internet
from their smartphone every day.“
*Source: comScore
There are 23 million smartphones in the UK – almost 50% of all mobile phones.
Does your business have a mobile friendly website or App?
If not – or if you’re not sure – you’ve come to the right place to get started.
If you are looking to expand your business or improve your online presence, an App is a must. More than one billion people around the world have mobile internet access – either through their mobile phone or another mobile device.
With people looking for more and more information on the go, Apps are a great way to keep up.
What is an App?
An App is basically a different version of your site, scaled and optimised for handheld devices with smaller screens. Most mobile devices cannot read certain elements that full computers can, like Flash. If someone tries to access your traditional website on their cell phone, they may have to deal with blank spaces, or, worse, a site that isn’t even readable on their small screen.
If you really want to get the most out of your website, you need to dedicate resources to mobile customers. Here are some of the benefits this can bring.
An App can increase your sales
If you have an App, people can get information off of your site while they’re on the go. They can find your address, phone number and services while they are on the move.
In fact, many Apps offer special mobile services – like simply clicking on a phone number to make a call, or clicking on an address to see it pop up on a map. Anytime you can make it easier for potential customers to call or visit your location, that’s a good thing!
With a mobile site, you don’t have to wait for potential customers to go all the way home and log onto their computer to find out more about your business. If they have to go home to access your website, it’s likely they will forget – or turn to one of your competitors instead!
An App shows that your business is forward-thinking!
For all of the people who own mobile internet devices, you’d probably be shocked to find how few businesses actually have mobile websites. With the right App Design, you’re showing customers that you are forward-thinking, and that you’re savvy enough to cater to all web users.
As an added benefit, if your competitors haven’t gone mobile yet, you can beat them to the punch – and become the go-to source for customers on the go.
An App Makes It Easier For Mobile Customers
If you’ve ever tried to browse a traditional website on a mobile phone, you know how frustrating it can be. The words can be impossibly hard to read, the navigation menus are difficult to use (or even broken!), and you have to wait forever for the page to load.
Good App design is specifically targeted for small screens. Apps are more streamlined. They are designed to load quickly over mobile data networks, which are sometimes closer in speed to “dial-up” than broadband. They are laid out with a tighter focus: what is the main action or actions you want people to be able to take? Is it valuable if people can click or touch a button to instantly call your office?