Off page SEO

Off page SEO is everything that you don’t see when you look at a website. Many off page SEO techniques have a bad reputation because of the ways that many companies try to produce in-bound and backlinks. The reason for this is because when many found out that search engines use the number of links out there to gauge where the ranking of a site goes, many became crazed, adding links throughout the Internet and many spammers and marketing “gurus” took advantage of this. Since then, search engines have become more advanced about how they look at links – and this is why off page SEO is still critical to consider when trying to fully optimise website marketing efforts.

Some of the main focuses within off-page optimisation include:

• Links
• Article submissions
• Blogging
• Directory submissions
• Blog Commenting

To better understand these terms, we’ll break them down:

LINKS. Link building is critical but it must be done from reputable sources. Many companies have done this effectively and others have not. We can provide the correct ways to do this.

ARTICLE SUBMISSIONS. There are many benefits for submitting articles to reputable article directories. Firstly, it provides valuable information to your potential customers about your product or service. These are often categories that you wouldn’t actually include on your website. Secondly, it helps with all of those critical inbound links that you need for ranking purposes.

BLOGGING. Blogging helps you to create fresh content that will increase the links to your website. It is typically linked to your website and engages readers in a different style than through article submissions.

DIRECTORY SUBMISSIONS. There are many business directory searches that are used every day. By being added to these directories, it is just one more way for consumers to find out about you, plus it gives you more back links that are actually reputable, not the kind that are now less likely to be featured by search engines.

BLOG COMMENTING. Blog commenting allows you to link your own website or blog back to relevant blogs around the internet. It shows that you know what is relevant in your industry and you can contribute valuable comments in exchange for adding your own link in the post.